Influence and Persuasion


    When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This one day workshop will help participants learn how to influence and persuade in a variety of areas. 

What Will Students Learn?

• Make decisions about using persuasion versus manipulation

Apply the concepts of pushing and pulling when influencing others

Describe different techniques for getting persuasive conversations and presentations underway

Make a persuasive presentation by using the 5 S’s

Apply storytelling techniques to extend influence

• Leverage concepts of neuro linguistic programming in everyday influence and persuasion

What Topics are Covered?

Understanding persuasion

Preparing to persuade

Getting off on the right foot

Presentation strategies

Using stories to persuade

• Using neuro linguistic programming (NLP) techniques