Understanding Social Media

Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other. It is changing the way individuals and organizations communicate or interact with others. However, despite its popularity, most people have a very limited understanding of the scope and utility of Social Media in its entirety.

This book delves into the evolution of Social Media, its benefits for individuals/ businesses and social media management.

Introduction

1 What is Social Media?

2 The Changing Face of Social Media

  2.1 The Phreaking Era (1950’s – Early 90’s) 

  2.3 Commercial Online Services (1979 – 2001) 

  2.4 The World Wide Web (WWW) – 1991 

  2.5 IRC, ICQ and Instant Messenger (1983-1996) 

  2.6 Peer-To-Peer (P2P), BitTorrent - “Social” Media Sharing (1999) 

  2.7 Social Networking Sites (1997-2008) 

  2.8 Social Bookmarking (1996 –2003) 

  2.9 Blogs (1994-1999) 

  2.10 The Future of Social Media

3 Understanding Social Media

  3.1 Classification of Social Media

  3.2 Honeycomb Framework of Social Media Functionality

  3.3 Social Media Landscape 2011 by Fred Cavazza

4 Benefits of Social Media For Individuals

5 Benefits of Social Media for Businesses

6 Social Media Management

  6.1 Identification of Relevant Social Media

  6.2 Profile Creation

  6.3 Expanding the Network

  6.5 Monitoring and Analysis

  6.6 Why Businesses Need Social Media Strategy

7 Social Media Tools

  7.1 Social Media Engagement Tools

  7.2 Social Media Monitoring and Analysis Tools

  7.3 Professional Listening Tools

  7.4 Other Tools