This textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business.
This compendium provides a comprehensive overview of the most important topics covered in a strategict course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks.
This compendium is designed such that it follows the structure of a typical strategy course.
Throughout this compendium theory is supplemented with examples and illustrations.
- Why Strategy?
- The Formulation of Strategy
- Schools of strategy
- Levels of strategy
- Process of strategy
- Types of Strategy
- Stakeholder theory
- External Analysis
- Internal Analysis
- Human resources management HRM
- SWOT Analysis
- Generic Strategy
- Managing change
- Growth and Decline
- Globalization and International Strategy
- The Basis of Strategy: Structure