Strategic Management

publisher: UK-TB

Language‎: English

price: 199 $

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This  textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business.

This compendium provides a comprehensive overview of the most important topics covered in a strategict course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks.

This compendium is designed such that it follows the structure of a typical strategy course.

 Throughout this compendium theory is supplemented with examples and illustrations.

Content :-

  1. Introduction
  2. Why Strategy?
  3. The Formulation of Strategy
  4. Schools of strategy
  5. Levels of strategy
  6. Process of strategy
  7. Types of Strategy
  8. Stakeholder theory
  9. External Analysis
  10. Internal Analysis
  11. Integration
  12. Human resources management HRM
  13. Culture
  14. SWOT Analysis
  15. Generic Strategy
  16. Managing change
  17. Growth and Decline
  18. Globalization and International Strategy
  19. The Basis of Strategy: Structure
  20. References

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