Marketing for Small Businesses

   Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This two-day workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

What Will Students Learn?

• Describe the essential elements of a marketing plan, no matter the size of the business

• Apply tools and strategy to create a marketing plan that supports the growth of their small


• Use six steps to create, implement, and review a marketing plan

• Leverage the best of Internet and social media marketing

What Topics are Covered?

• Marketing for small business

• Elements of a successful marketing message

• The marketing cycle in small business

• Marketing strategies

• Implementing your plan

• Internet marketing basics

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