CRM An Introduction to Customer Relationship Management
As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This one day course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking
What Will Students Learn?
• The terms and benefits of CRM on a company’s bottom line
• Analyze the different components of a CRM plan
• Develop a checklist for readiness and success in CRM
• Describe how CRM creates value for organizations and customers
• Consider developmental roles that have the greatest impact on CRM
What Topics are Covered?
• What CRM is and who it serves
• Checklist for success Requirement driven product selection
• Considerations in tool selection
• Strategies for customer retention
• Building the future Homegrown vs. application service provider The development team
• Evaluating and reviewing your program
What’s Included?
• Instruction by an expert facilitator Small, interactive classes
• Specialized manual and course materials
• Personalized certificate of completion
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