Public Relations Boot Camp

    The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

What Will Students Learn?

Apply the different purposes to strategic vs. tactical PR

Design a PR strategy

Develop strong relationships with reporters and journalists

• Take their communication skills to a higher level 

What Topics are Covered?

Public relations

Building your PR plan

Structuring messages

Establishing media guidelines

Managing the media

The press release

PR and the crisis

• Social media and public relations