Building a Brand on Social Media

    Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy

What Will Students Learn?

Define terms related to social media branding

Create a strategy for your social media brand

Describe various social media platforms and identify what platforms fit your brand

Communicate effectively over social media

Deal with negative feedback and criticism

Create a social media playbook to guide brand ambassadors

• Evaluate your brand strength and revise your strategy

What Topics are Covered?

Defining the Terms

Building Your Social Media Branding Strategy

Identifying Your Social Media Audience

The Key Social Media Platforms

Creating Brand-Focused Messages

Building Customer Trust

Developing a Communication Strategy

• Reviewing and Revising