Writing a Business Plan

    This two-day course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.

What Will Students Learn?

Research and analyze the individual components needed for a business plan

Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders

Explain the purpose and future of your business in easy to understand terms

Use accounting terms to describe the future for their business

• Describe their marketing, sales, and planning strategies

What Topics are Covered?

What is a business plan for?

A general business plan framework

Identifying your audience

Gathering and analyzing information

Defining your company

Getting to work

Creating a marketing strategy

Creating the sales plan

Developing financial projections

• Putting it all together