Entrepreneurship 101

    Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business. This three-day course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

What Will Students Learn?

Assess your own entrepreneurial capabilities

Outline and evaluate a business and product idea

Identify your target market and customers

Develop your value proposition

Understand different types of business ownership and structures

Evaluate franchising and business purchasing opportunities

Create key business planning documents

Create financial projections for your business and gather funding

Create a product development plan, marketing plan, & sales strategy

Identify ways to protect your intellectual property

Describe effective ways to brand your product

Launch and grow your business

Demonstrate the behaviors of an entrepreneurial leader

• Find appropriate resources to help you on your journey

What Topics are Covered?

What it takes to make it

Resources to consider

Laying the groundwork

Building on your business idea

Business ownership options

Key documents to prepare

Gathering funding and developing your product

Creating a sales and marketing strategy

Branding 101

Setting up your office

Launching the business

Keeping the business moving

Being an entrepreneurial leader

• Bringing it all together